Oct 17, 2023
Brandon Giella & Parker Smith
In this episode of the Snapmarket podcast, hosts Brandon Giella and Parker Smith delve into the dynamics of agency-client relationships in terms of deliverables. They emphasize the importance of outlining tangible expectations and cultivating a level of trust through understandable deliverables, showcasing case studies for further clarity.
The hosts also discuss the need for continuous iterative processes focusing on incremental progress rather than overnight transformations, akin to steering a small ship instead of a cruise liner. They refer to their pricing models to explain how this affects the deliverables per week.
Another major topic discussed is "Productize Yourself," a course and community they're part of. They delve into their conversation with fellow member Derek Nelsen, Lead Designer and Founder at Meridian. Nelsen's advice on selling value over time and not overwhelming clients with comprehensive explanations about the process resonated with the hosts.
Lastly, they talk about their experimentation with integrating AI tools into their app and how this might reduce content publishing time drastically.
Clear deliverables and tangible expectations are key to a successful agency-client relationship.
Iterative processes focusing on incremental progress are more effective.
Valuing a product/service should focus more on its value over time and not overwhelm clients with the process.
It's essential to constantly search for product-market fit by evolving the services as per clients' needs.
AI integration can prove to be a game-changer in content publishing times.