Week 3: app v1, pricing, referrals
Week 3: app v1, pricing, referrals
Sep 7, 2023
Brandon Giella & Parker Smith
## Podcast discusses launching new app. The podcast episode titled "Snap Market" discusses the launch of a new app. The hosts, Brandon Giella and Parker, begin by expressing their exhaustion and the challenges they have faced in getting their businesses up and running. They mention personal struggles such as taking care of a seven-month-old baby and dealing with internet connection issues. However, they quickly transition to sharing the good news that they have launched their app. Brandon commends Parker for building the app with minimal direction and praises its appearance. They emphasize that the app represents a fundamental shift in a client's relationship with a marketing firm or team. They highlight the speed at which they can deliver marketing assets to clients, whether it's a one-page website or a podcast. The hosts express their excitement about the app and the improved communication it offers. They discuss how the app serves as a simplified task manager that channels all communication in one place. They mention the cognitive dissonance caused by having conversations across various apps such as texting, Slack, Google Meet, Microsoft Teams, and Zoom. They express relief that their app simplifies this process. Brandon and Parker discuss the potential integration of other tools like Slack or project management apps to enhance communication and analytics. They also acknowledge the need to clarify their pricing structure, considering the confusion surrounding their current subscription-based model. They suggest pricing tiers based on delivery time, similar to expedited shipping. They believe this approach will make it easier for customers to understand and choose the appropriate plan. In conclusion, the podcast episode centers around the launch of a new app. The hosts express their exhaustion but also their excitement about the app and its potential impact on their clients' communication and marketing needs. They discuss the challenges of juggling multiple apps and express relief that their app simplifies the process. They also address the need to clarify their pricing structure to make it more understandable for customers. Overall, the episode highlights the hosts' enthusiasm and optimism about the app and its future prospects. ## Generosity and incentives drive referrals. One of the key topics discussed in this podcast episode is the concept of generosity and how it can drive referrals. The hosts emphasize the importance of being generous with their clients, contractors, and each other. They believe that this generosity is a crucial component of their business and can help them build strong relationships and attract more clients. To demonstrate their commitment to generosity, the hosts mention that they offer discounts for nonprofits and have plans to give away 10% of their gross revenue to charities or churches they are involved with. This shows that they not only want to provide value to their clients but also contribute to the greater good and make a positive impact in their community. In terms of referrals, the hosts discuss their intention to give a commission to people who refer clients to them. They want to incentivize individuals to send work their way by offering a referral fee of 10% of gross revenue for the first six months of a referred client's subscription. This means that if someone refers a client whose subscription generates $5,000 in revenue per month, the referrer would receive $500 per month for six months. The hosts believe that this referral fee is not only a way to incentivize people to refer clients to them but also a generous gesture. They see it as a win-win situation where both parties benefit. The referrer receives a financial reward for their referral, and the hosts gain new clients and potentially long-term business. The idea of generosity driving referrals is not a new concept. People are more likely to refer others to a business or service if they feel appreciated and valued. By offering a commission for referrals and being generous with their clients and partners, the hosts are creating a positive and supportive environment that encourages people to recommend their app to others. In conclusion, the podcast episode highlights the importance of generosity and incentives in driving referrals. The hosts believe that by being generous with their clients, contractors, and each other, they can build strong relationships and attract more clients. They also recognize the power of incentives and offer a referral fee to individuals who refer clients to them. This combination of generosity and incentives creates a win-win situation where both parties benefit. Overall, the hosts' optimism and enthusiasm about their app and its potential impact on their clients' communication and marketing needs shine through in this episode.