## Finding purpose in brand messaging.
Finding purpose in brand messaging is a crucial aspect of establishing a strong and meaningful connection with customers. It goes beyond simply promoting products or services; it involves aligning the values and beliefs of a brand with its target audience. In the podcast transcript, the hosts discuss their approach to brand messaging and how they strive to bring out their clients' internal purpose through their work.

One of the key points highlighted in the conversation is the importance of marrying a person's internal purpose with their brand. By understanding and incorporating a client's theological or faith convictions into their brand messaging, the hosts aim to create a more authentic and impactful connection with their audience. This approach not only energizes the client but also allows for a deeper and more meaningful expression of their values.

The hosts also emphasize the significance of finding ways to bring out their own temperament, interests, and values in their brand messaging. They mention their love for speed, efficiency, and finding new tools or processes, and how they aim to marry these aspects with the work they do. This shows that brand messaging is not just about promoting products or services but also about showcasing the unique qualities and values of the brand itself.

Furthermore, the hosts discuss their commitment to generosity and simplicity in their brand messaging. They mention their intention to give away a portion of their revenue to charity and their aspiration to be asynchronous as much as possible. These commitments reflect their values and demonstrate their desire to create a positive impact beyond their business.

Overall, the podcast transcript highlights the importance of finding purpose in brand messaging. It emphasizes the need to align a brand's values with its target audience and to incorporate personal beliefs and convictions into the messaging. By doing so, brands can create a more authentic and meaningful connection with their customers. The hosts' commitment to generosity and simplicity further reinforces their dedication to making a positive impact through their brand messaging.

## No goals, ship and iterate.
The podcast transcript revolves around the concept of "No goals, ship and iterate." The hosts discuss their recent read, "It Doesn't Have to Be Crazy at Work," which explores the unconventional approach of Basecamp, a successful company that does not set goals. This revelation was eye-opening for the hosts, as they pondered how a company could thrive without goals.

Basecamp, a multi-million dollar company, focuses on revenue and profit as their primary metrics of success. They do not adhere to the traditional practice of setting quarterly goals. Instead, they prioritize simplicity and efficiency in their operations. They ship their products and services and then gather feedback, allowing them to iterate and improve based on real-world usage.

The hosts find this approach fascinating and admire Basecamp's willingness to forgo extensive user testing. Instead, they rely on shipping their products and receiving feedback from users to make improvements. This method aligns with the hosts' own affinity for the linear methodology, which emphasizes speed and efficiency.

The conversation delves into the importance of relevance in business. The hosts discuss how being quick and responsive to market trends and events is crucial for maintaining customer interest. They emphasize the need for businesses to engage with what their audience is engaging with, rather than preparing for extended periods before entering the conversation. They highlight the power of being able to have a conversation and quickly turn it into valuable assets for marketing purposes.

However, the hosts acknowledge the need to communicate this value proposition more effectively on their website and in their messaging. They recognize that clarity is essential in conveying the benefits of their approach to potential clients. They are working on refining their brand messaging to better articulate the value of their speed and relevance.

In conclusion, the podcast transcript highlights the significance of finding purpose in brand messaging. The hosts emphasize the importance of aligning a brand's values with its target audience and incorporating personal beliefs and convictions into the messaging. By doing so, brands can create a more authentic and meaningful connection with their customers. The hosts' commitment to generosity and simplicity further reinforces their dedication to making a positive impact through their brand messaging.