Step 1: Discovery and Research

To initiate your marketing plan, we start with a discovery session to gain a deep understanding of the target audience, competitors, industry trends, and previous marketing efforts. This involves thorough market research to gather valuable insights. We'll analyze the current market conditions, the channels being used, the technology stack in place, and the competitive landscape to pinpoint potential opportunities and threats.

Step 2: Strategy Development

Based on the initial analysis, we define clear marketing objectives and goals. We will draft an initial audit and set of recommendations. This draft serves as a basis for feedback, ensuring that the strategy aligns with the identified goals and market conditions.

Step 3: Tactical Planning

Next, we outline specific marketing tactics and channels to implement across social media, email marketing, websites, and other platforms. A detailed action plan is created, including recommended timeline and scope for each task, to ensure a structured and efficient implementation of the strategy.