Description

Content

By crafting a series of well-written emails, you can directly communicate with your audience right where it matters most—their precious inbox. Whether it’s sharing expert insights, industry news, or company updates, each email is a step toward deepening the connection with recipients, ultimately turning casual leads into committed customers.

Design

Beautiful, consistent emails in a tidy campaign keeps the audience engaged and informed, reinforcing brand presence and loyalty in the most important channel for your audience.

Process

Step 1: Planning and Strategy

Our journey begins by defining the campaign goals and identifying the target audience. With these objectives in mind, we craft compelling key messages and persuasive calls-to-action for each email. This foundational step ensures every communication is purposeful and directed.‍

Client action items:

• Client shares email campaign context, if applicable (campaign name, audience segmentation, event trigger)

• Schedule and timeline defined (preferably a week in advance at least)

Step 2: Write Content in Google Docs (optional)

In the second step, we focus on crafting the content. This involves creating engaging and informative text that resonates with the target audience. Each email is meticulously written to align with the overall campaign goals, ensuring the messaging effectively reaches and impacts the intended recipients.

Client action items:

• Review and finalize email content for design

Step 3: Design Email (optional)

In the third step, we bring the emails to life with compelling designs using Figma. Visual elements, including branding, images, and design elements, are incorporated to enhance readability and engagement.

Client action items:

• Review and finalize email design

Deliverables

Write and/or design

• Email outline with headings and paragraph text in Google Doc (optional)

• JPGs per section of email (under 2MB each)

Template

• JPGs per template section (i.e. static header, footer, banner) (under 2MB each)

Text and image updates to previous campaign

• JPGs per section of email (under 2MB each)

For a campaign we’ve already designed, we can swap text and images at a discounted rate. Any change in layout would constitute a new design.

e.g. a campaign for a seasonal sale could be updated to communicate the sale is almost over using the same layout and just updating the verbiage.