Step 1: Concept and outline in Google Docs

In the first phase, we will clearly define the collateral purpose and identify its target audience. This step involves developing a detailed outline that structures the presentation, pinpointing the key points and data to be featured in each section.

Client action items:

• Define reference items like stats, graphics, articles, and resources.
• Review document outline in Google Docs

Step 2: Content writing and/or design

Next, we will write the initial draft of the collateral content. This involves writing clear and audience-relevant text while selecting and preparing supporting data, graphs, or statistics. The focus here is on developing compelling narratives or arguments for each slide, ensuring that the information is engaging and effectively communicated.

Client action items:

• Review and finalize content for design

Moving on to the design phase, we will create the collateral in Figma. Consistent branding will be applied, including color palettes, type styles, and logos.

Client action items:

• Review and finalize collateral

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