We couldn’t agree more. That’s why we advocate for what we call Redemptive Marketing.

We define Redemptive Marketing as a set of principles focused on three core concepts in contrast to the classic fear, uncertainty, and doubt. Those concepts are calm, care, and craft.

Calm

SELF

Project management

At Snapmarket, we believe that hurry is not of the devil—hurry is the devil. If we’re in a hurry, we’ll make mistakes, cut corners, and fail to deliver on the quality you deserve. Since most agencies endure emergencies, as a client, you experience a haggard, burnt-out team.

We believe in realistic timelines built on systems to regularly deliver work. We believe writing—by hand, not AI—is thinking. We believe in being thoughtful, communicating clearly, and planning ahead. AI has its place for creating content, but the act of putting one keystroke down at a time to document your thinking cannot be replaced by a robot.

It should be noted that “calm” doesn’t mean “slow” but rather “efficient.” The US Navy SEALs have a saying: “Slow is smooth, smooth is fast.” If we work within realistic timelines rather than over-promising what we can actually accomplish, we’re able to move with great speed while remaining calm.

We need slack in the system to absorb the unexpected, to be nimble, flexible, and pivot when new tech releases, deadlines shift, or our kids get sick. We don’t need to “maximize” efficiency because we “fall to the level of our systems.” We also must account for the “work around the work” since “the work is never just ‘the work.’”

We will not work on the Sabbath. We will rotate vacations. We will nap. We will not hurry.

That’s why we emphasize asynchronous communication: We can deliver thoughtful craftsmanship and keep moving, which gives you high-quality work at a lower price.

Care

OTHERS

Client experience

At Snapmarket, we believe, with Praxis, that running a business is an opportunity for creative restoration through sacrifice. We believe in caring for others’ businesses like we would our own. We take our work seriously, and we are always grateful to serve.

We also believe in being as responsive to communication as possible, provided we can do so calmly. Sometimes we can get to that email or revision within 24 hours. Other times we’ll need to think it over, talk as a team, come up with a plan, communicate it to you, and update our systems and documentation to deliver better next time.

We solve issues at a UI level by thinking in systems and documentation. This helps us ensure high quality every time in everything we do, not just for you but for us, our vendors, and every other stakeholder we work with.

We also believe in a framework for caring about your business and how we use AI by what we call Human Robot Human:

• Human input on the front end (like a podcast or written brief)

• Robot automation and processing, using AI to generate a first draft in your brand voice

• Human quality control and refinement on the back end

This allows us to care for the words and details that our clients expect and that the world deserves.

Craft

MASTERY

High-quality work

We believe that God is in the details. Words matter. Every pixel in the brand’s visual identity matters. We believe in taking pleasure in our work, where we share in our weekly meetings by intro-ing with “Can I show you something cool?”

We believe in finding the better, newer way of doing things, emphasizing clever solutions that improve our efficiency and quality.

We are artists and craftsmen who care about your details, provided we can solve them at a UI level.

We believe, with Derek Sivers, that “Mastery is the best goal because the rich can’t buy it, the impatient can’t rush it, the privileged can’t inherit it, and nobody can steal it. You can only earn it through hard work.”

Does it work?

Invariably, when we talk like this, some might think, “Who cares? I need to grow my business. I have a problem to solve, and I’m paying you to solve my problem. So, does Redemptive Marketing work?”

The short answer is yes. On average, our clients experience double-digit increases in the metrics that we can see: website traffic, video and podcast views, likes, clicks, comments, and more.

The more content we produce, the more their businesses grow.

We watch new leads roll in. We hear of new opportunities. We see a light come on in our clients’ eyes once they get how content marketing works—and they double down.

Yes, it works. See our Partner stories for more details about how we do what we do, and what it means for you.

As always, we’re grateful to serve.