Description

A visual brand is how you represent your company in the myriad channels and assets across the web and IRL. In addition to your messaging and story, it helps to convey your tone, your vision, and your experience to your customers, employees, and suppliers.

This includes a logo, color palette, type styles, and any graphic considerations.

Process

Step 1: Discovery & brand import

You may have a logo and some brand colors. You may even have a few. Or, better yet, you've done branding exercises before and have a beautiful 35 page PDF. However you slice it, if you're needing a new brand it helps to know exactly where you're starting from, what you want to keep, and what you want to shake up.

From there we set the scaffold for the brand to come.

Step 2: Define visual brand

Once we’ve defined your brand messaging, we will extract any visual terminology or ideas and shape it into a visual brand identity.

This may involve collaborating on moodboards to dial in visual preferences.

Logo. In building your logo, we will include a light and dark mode, as well as any horizontal, vertical, and emblem style variants.

Color. Our standard brand has 1 to 2 main colors with 1 to 2 accent colors. More colors can be accommodated by request.

Type. We typically do one font for display headings and another font for paragraph typography. We prefer using Google Fonts for the ubiquitous usage across the internet, though we can utilize Adobe Fonts for more bespoke fonts (which may involve additional installations on your end).

We’ll work together to finalize these visual assets, in addition to any supporting gradients, meshes, or textures.

The final output will be delivered via Google Drive.

Deliverables

• 1 Logo with up to 12 layout and color variants

• 2-4 brand colors with Hex values (more by request)

• 1 heading font and 1 paragraph font

• 1 page PDF brand guide