Perhaps you receive the question, "What does your company do?" and have a hard time explaining it succinctly. Or perhaps your marketing isn't as effective as you'd like it to be, or your sales conversations are slower and longer than they should be. These are messaging problems. You have a problem with your story.

With our Story+System+Send process, we begin from the ground up and with the end in mind, processing and documenting a holistic story for your brand to educate your buyers and help them make a decision more quickly.

Process

Step 1: Discovery & brand import

Our goal is to surface the brand identity already in place for your organization and help draw your brand into something deeper and more substantial.

We'll interview the leading representative of your brand—perhaps the founder or owner or head of marketing—for about an hour to gather information related to five core questions:

1. Who is your ideal audience?

2. What market are you in?

3. Why would they buy?

4. Where are you competing?

5. What makes you different?

And if applicable, to gain an increased understanding of your brand, we’ll also sort through any of your existing websites, brand messaging guides, and style guides to fully “import” your brand.

Step 2: Define messaging

At this point we’ll draft a comprehensive brand messaging guide containing everything you need, and we’ll work together to finalize a version for you and your team to leverage when stewarding the voice of your brand.

Our messaging starting point stems from our philosophy, which we will expand, refine and shape to fit your organization.

Deliverables

• Up to 3 stakeholder interviews

• 1 messaging Google Doc