Full marketing team, full marketing system.
In six months, we developed a new message, brand, website, podcast, and investor materials to officially launch Growth Fund II now that Growth Fund I was fully subscribed.
Channels
Key Projects
In the beginning
We began working with the AAA Storage investments team in November 2024 to help launch a new investment fund. The fund's focus is buying and developing land to build new storage facilities and office-industrial flex parks across the United States.
Our main challenge was creating compelling marketing materials quickly enough to attract investors, enabling timely property development and substantial investment returns.
The solution
We began by thoroughly refreshing their outdated messaging strategy and visual brand identity to create a clear, compelling, and professionally polished offer that would resonate strongly with their existing investors and potential new partners. The refreshed branding helped establish AAA Storage as a forward-thinking leader in the storage investment space.
Next, we undertook a complete digital transformation by building a new, modern website on Webflow to replace their outdated WordPress platform. This comprehensive overhaul focused on better organizing their extensive marketing materials, streamlining their technology integrations, and creating an intuitive user experience that would make it easier for investors to access critical information and resources.
Finally, we launched an engaging industry-focused podcast series to generate fresh, valuable content that could be repurposed across their social media channels, blog posts, and monthly newsletter. This strategic content initiative helped position AAA Storage as a thought leader while providing their audience with insightful market analysis and investment perspectives.
The results
In six months, we developed a new message, brand, website, podcast, and investor materials to officially launch Growth Fund II now that Growth Fund I was fully subscribed.
